December 7, 2023

5 Signs Your Shopify Store Needs A Refresh

Sign #1: Your website has outdated designs that don’t reflect your current brand identity

Is your website looking a little dated? It happens to the best of us! Maybe when you first launched your business, you quickly put together a website just to get things going. But now, it's been a couple of years, and you feel like your website doesn't quite match your brand's vision anymore. Don't worry, it's time for an upgrade!

Your website is an essential part of your brand's identity, and it should be a cohesive reflection of your business. Updating your website's color palette, typography, and photography style can help create a consistent brand experience across all touchpoints, from your product packaging to your social media accounts.

Sign #2: Your website is not mobile-friendly

Did you know that Shopify predicts almost 50% of e-commerce purchases will happen on mobile devices by 2024? It's super important to make sure your website is mobile-friendly! Just remember these handy tips:

  • Always double-check your site on both desktop and mobile after making changes to ensure it looks great on all screens.
  • Choose easy-to-read fonts with a size that's visible on any device.
  • Avoid pop-ups or ads that could block the view on mobile devices, making it tricky for customers to navigate.
  • Ensure your images are responsive and adapt well when viewed on mobile.

Sign #3: Your website is difficult to navigate and find products

We all know how frustrating it is when we can't find what we're looking for on a website. If your website's navigation is confusing or difficult to use, it can drive potential customers away. Take a step back and ask yourself: Is it easy for new customers to find my best-selling products? If the answer is no, it's time to refresh your website's navigation. Simplifying your navigation, adding drop-downs or mega-menus, and improving search functionality can make a big difference in the user experience.

It's also essential to keep in mind that navigation isn't limited to just the header and footer menus. It includes all the links, product widgets, and call-to-action buttons on various pages that help customers discover new products. By categorizing your products in a way that makes sense for customers, you can optimize their shopping experience and ensure they never hit a dead end on your site.

Sign #4: Your website is getting good traffic but it’s not converting

Do you feel like your website is getting a lot of traffic, but you're not seeing the sales you were hoping for? If so, you're not alone. Many e-commerce store owners struggle with low conversion rates. But there are several things you can do to improve your website's performance.

First, it's important to determine whether the issue is with your traffic or your website's ability to convert. While most ecommerce sites have a conversion rate of 1-3%, if you're not seeing sufficient sales, it's possible that your traffic isn't the problem.

If you're driving a decent amount of traffic to your site but not converting those visitors into purchasing customers or email subscribers, it's time to dig deeper. This could be due to a variety of issues, such as poor website design that doesn't effectively tell your brand's story or generate consumer trust. A complicated checkout process or inadequate information on product descriptions, photos, shipping, and returns can also turn customers away. Additionally, if you're only offering limited payment options, like not integrating with ShopPay, it may be harder for customers to checkout seamlessly.

Sign #5: You push off doing marketing or PR because you’re not proud of your current website

You've put a lot of hard work and effort into building your brand and creating products that you're proud of, so you should feel confident showing them off to the world! However, if the thought of promoting your business on social media or running ads makes you cringe because your website feels outdated or unprofessional, it's time for a refresh.

Your website is the heart of your ecommerce business and the primary channel for generating sales. It's working hard for you 24/7, so it's important that it accurately represents your brand and products. If your website is holding you back from marketing or PR efforts, you could be missing out on potential customers and sales.

As an ecommerce store owner, you probably have a long list of things to do, and learning all the latest Shopify 2.0 features or struggling to get your website to look on-brand can be time-consuming and frustrating. But we’re here to help.

Instead of spending hours trying to figure it all out on your own, let's work together to create a website that will attract new customers and help your business thrive. We'll take care of the design and technical details, so you can focus on other important tasks on your to-do list.

Our studio has the expertise and experience to create a website that truly represents your brand and offers your customers an exceptional online shopping experience. So why not let us take this off your plate and help you reach your ecommerce goals? Let's collaborate and take your online business to the next level!

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